Internet has changed the face of commerce drastically. Gone are the days, when customers would call up to enquire about the services of a company. Internet has brought the world to the fingertips of the customers, and all they have to do is Google the name of a company to gather information about it! There are also numerous blogs, social media sites and online consumer forums, for consumer reviews. Business owners are severely affected by such reviews, which can make or break their brand image.
Web reputation management(WRM) is gaining importance, as indicated by the World Economic Forum’s recognition of web reputation firms as an important entity in today’s scenario. A bad review by an irate customer, internet slandering campaigns by competitors, and negative feedback indicating consumer dissatisfaction could cause considerable damage to your business reputation. In such a situation, you need to act fast by hiring professional search engine reputation management (SERM) consultants.
Web reputation management firms use a variety of strategies to prevent potentially harmful content about your business from showing up in the first pages of search engine results. Here are some of the benefits of using professional web reputation management services:
- Building Positive Brand Image: During difficult times, a web reputation management firm can build positive blogs and websites for your company. By reducing the visibility of negative comments, creating a positive PR, and pushing positive information about you in the top search engine results, they promote a positive brand image. Their reputation management services will ensure that when potential clients do a background search of you and your company, they will find positive results.
- Effective Monitoring – A professional web reputation management firm will monitor the information about your company in search engine result pages, social networking sites, and other web sphere content. They can track consumer opinion using search engine alerts, RSS feeders to track keywords, and conduct extensive research about the company’s internet presence. Through monitoring and extensive market research, they can quickly identify sites with negative user comments and deal with them effectively, so that they don’t turn up in the first few pages of search engine results.
- Creating Content – The basic tenet of SEO is content creation. To combat negative feedback, web reputation management firms create positive content which are seen by search engines as more relevant and push down the other negative comments about your firm. SEO and web reputation management usually go hand in hand, so it is essential to hire a firm that has both the skills.
- Other remedial measures – User generated content on the web impact the brand image of any business, be it an online company or a brick and mortar company. Brand management strategies cannot be limited to a few mechanical steps. Good web reputation management includes diverse measures such as social network profiling; blog, article and press release; and promotion of existing positive content. Formal take down requests and negotiations can also be used to remove negative content from the web.
Web reputation is a part of SEO itself but not all SEO firms have the expertise in this field. Only an experienced and competent firm can handle your web reputation effectively. And thus, selecting the right SEO firm gains paramount importance.
Don’t wait for a crisis to turn to web reputation management professionals. Do it right now. After all, as the saying goes, “the early bird catches the worm.”