Web marketing is the cornerstone of successful business marketing. One key component of web marketing is the search engine ranking and internet presence of the business’ website. This realization urges businesses to hire professional SEO consultants to manage the internet marketing of their website. However, simply hiring a SEO consultant is not enough. You need to ensure that the firm is capable of providing world class services as well. To do that, look for business practices that are the mark of an excellent SEO service provider. Some of these qualities are:
Extensive Knowledge: A SEO guru should have knowledge of SEO consulting, keyword analysis, content development and copywriting skills, link building and directory submission guidelines. Along with these technical skills, a SEO consultant needs to have a good idea about marketing and the latest developments in the SEO domain. Marketing skills also include research orientation, which will enable the consultant to gain valuable insight which can be translated into optimization tools.
Ability to take hard decisions: The top priority of a SEO consultant is marketing of the website. So the client has to be informed of changes in the website, which might not be very welcome. In such situations, the SEO consultant needs to get the changes done in a determined way. For example, informing a client that expensive Flash designs on the website have no use from a SEO point of view.
Customized services: It is rightly said ‘different strokes for different folks’, and this age old proverb holds true for internet marketing as well. No two websites are exactly the same, and so the SEO strategies used for them will also vary. A good SEO consultant will not use the same set of strategies for each client. Rather, the consultant should be able to analyze the unique requirements of the client and provide suitable, customized SEO solutions.
Business understanding: To be able to provide customized services, a SEO consultant must be curious about the client’s business and marketing goals. This drive to know and understand the client’s business shows that the SEO consultant is passionate about the uniqueness and challenges of each project. And the more the consultant understands your niche market; the superior will be his SEO solutions.
Prioritization: In SEO optimization, there is often a need to prioritize content over web aesthetics and long term goals over quick gains. An SEO consultant needs to be able to look at the client’s web pages and logically analyze the level of optimization of the content to come up with strategies. He needs to identify natural integration of keywords, keyword density and remove duplicate content from the text. The tone, choice of words and writing style should be geared towards relevant content, which can then be optimized, before putting the final strategies into action.
Transparency: There are SEO firms which use illegal black hat practices to promote websites and get quick results. SEO firms which use legal and credible practices are willing to share their plan of action with the client. They communicate the basic method and its intended results honestly and professionally to the client. Only those consultants who have something to hide remain furtive.