You have your flashy website ready, but the hits are very low. Have you thought why?
It is true that the colours, design, logo and photos make an impression on the visitors of your website, but what is most important is the content of your website. The quality of the content on your website is truly a deciding factor for the success of your business, as your website is the first face of your company that a customer sees. And therefore, it is imperative that your website should speak for your company.
Content Is the King
How to make your content interesting to read, increase the hits and make it successful? Here are the secrets
Know your customer
The secret to quality content is to know exactly who is reading it. It is important to know your target audience and your website having exactly what they are looking for. Instead of just plainly inserting the keywords in your pages, make the content an interesting read and also make sure it aesthetically includes the keywords for the SEO. Make it interactive as customers like to have an upper hand on what they choose, and giving the customers the upper hand lets YOU have the upper hand without the customer knowing it.
Keep it short
Remember the KISS formula – Keep it short and simple. When a customer is doing a search in Google, you have only few seconds to make that first impression. So the maximum information you could give in minimum number of words would do the magic. You might have a lot to talk about your company, but knowing what to keep and what to delete is very important. Knowing which sentences would directly end up making the visitor a customer is an important aspect. After all, nobody has the time to go through pages with tonnes of information. It’s a fast paced world, remember?
Next key is to regularly update your content. It is important to create fresh content regularly. Even if it is a small change, ensure you update the website weekly or even daily. Google loves a regularly updated website. Any content change would be helpful to bring it up in Google search.
Trust the experts
You have put all your time, effort and money in building up your business, but it is always good to leave the job to the people who do it best. There are several free websites available on the web offering free content, but there is nothing like creative and unique content which matches your business. Know that your content writers are experienced and would know exactly which words would boost your business. If good content could boost your business, bad content could kill it double fast. Therefore, choose the writers wisely. After all, a comma and a hyphen could change the whole meaning of a sentence.
A mantra for success- The content of your website is the primary tool you have to win customers, use it wisely.
My one of client is victim of this mass hack on network solution hosted blog. I am going to share some interesting fact about this vulnerability story.
- when our client contacted to Network Solution support tell them to buy SSL as your site is not secure. (6 April)
- I fixed theme files which is altered by this hack and checked my database for any possible code. found a funx.php on theme file and called in footer.php. site seems to fix that time for me. I used to clear my cookies to check at every refresh. my avast home antivirus and chrome browser help me to do that. Suddenly my blog database connection gone due to network solution effort i think. I changed all username and password for ftp, database, wp-admin users (8 April)
- When i wake up at 9 April found hacked blog again this time this this is another issue. Theme footer have reference to a function and 1 file included that is created on server. not able to remember the name 2 random file without any extension. I am not sure how someone put file on my server. I fixed the site again and and checked multiple time with clearing the cookies. Seems fixed. I am very curious to know how this thing is happing to the site. anyone placing file on my server. (9-April).
- Seems everything is fixed i start working on to make site secure with ssl. fed up with redirect error and i finaly make that working. (10 April)
- Url is now https. i loosed my page rank and all back link on new site. (10 April)
- Till now not noticed any infection issue (14 April)
Now i am getting strange errors on site not sure this is infection or ?????
Error in ISAPI_Rewrite helper ISAPI extension.
12030 - The connection with the server was terminated abnormally
File: .\rwhelper.cpp, Line: 1290.
More update coming . Feel free to comment. Thanks
Update 18 April
Site is again showing virus warning. I did all step to resolve nothing works. then i rename .htaccess upload a 1.php on root with following code
According to my knowledge this is server issue. This is no more any WordPress Issues. May be this problem is solved by Network solution before people notiiced that.
Update 21 April
I gave up my effort with Network Solution and i shifted to another Host.
Best response on this issue
Summary: A web host had a crappy server configuration that allowed people on the same box to read each others’ configuration files, and some members of the “security” press have tried to turn this into a “WordPress vulnerability” story.
WordPress, like all other web applications, must store database connection info in clear text. Encrypting credentials doesn’t matter because the keys have to be stored where the web server can read them in order to decrypt the data. If a malicious user has access to the file system — like they appeared to have in this case — it is trivial to obtain the keys and decrypt the information. When you leave the keys to the door in the lock, does it help to lock the door?
A properly configured web server will not allow users to access the files of another user, regardless of file permissions. The web server is the responsibility of the hosting provider. The methods for doing this (suexec, et al) have been around for 5+ years.
I’m not even going to link any of the articles because they have so many inaccuracies you become stupider by reading them.
If you’re a web host and you turn a bad file permissions story into a WordPress story, you’re doing something wrong.
P.S. Network Solutions, it’s “WordPress” not “Word Press.”
One of the most common misconceptions today is that a blog is meant for personal use. This couldn’t be further from the truth. A blog is so much more than a personal diary or a daily dose of someone’s personal opinions and ideas. A blog provides an opportunity for outsiders to become engaged and active. Let me put it this way. You are missing out on a huge opportunity if your company does not have a blog. Let’s start out with the consumer’s perception of companies.
Consumers have changed the way they view companies. In the past, consumers had a limited number of choices when purchasing goods and services. Before the web, consumers purchased goods and services from a local company or possibly through a catalog. The U.S. Census Bureau estimated that total e-commerce sales for 2009 were $134.9 billion. More and more people are signing on to the web to make purchases. This has provided a significant opportunity for businesses, especially small to medium size businesses. Think about it. If I wanted to buy a bicycle ten years ago I would have went to my local Wal-Mart to make the purchase. That’s not the case today. I can get online and search specifically for the bike I want. It could be that I end up making the purchase from a small bike shop in Minnesota and have it shipped to me. The web has increased the purchasing power of consumers. We now have more choices and are not limited to what our local companies can offer. You are probably thinking what does this have to do with whether or not my company should have a blog? Everything.
It is your responsibility to differentiate yourself from your competition. It is much more difficult to do this today. Not only do you have to compete with your local competition, but you also have to compete with businesses in other cities, states, and even other countries. One way you can differentiate yourself from your competitors is with a blog. Consumers want to feel good about their purchases. I will gladly pay $10, $25, or $50 extra to a business that I feel understands my circumstances and reaches me on a personal level. That is exactly what a blog is…personal. It could be that I chose to purchase my bike from the online company in Minnesota rather than my local Wal-Mart because the company in Minnesota spoke to me in a different way through a blog.
A blog creates a feeling with consumers that they are getting inside knowledge. It helps companies establish relationships with their customers, which by default leads to trust. Do you want to see an increase in online sales or see your website become a tool rather than an expense? Get on a personal level with your consumers.
Another reason you should have a blog is because it keeps your website updated with fresh content. Common sense tells us that people are not going to visit your website repeatedly if they see the same thing each time they visit. However, if your content is changing consistently they will continue to visit your website in order to remain informed. The opportunity to sale your products and services increases greatly with the more visits you have to your website and the longer people remain on your website.
Having a blog opens up so many avenues for companies. Think about the numerous ways you can keep your website visitors engaged through a blog.
- Inform them of new products and services, or changes to existing products and services.
- Offer online discounts and promotions to your blog readers.
- Inform your readers of how your company is doing in relation to its’ goals and objectives.
- Post articles regarding your company’s involvement in charity (consumers love this).
- Post information about your employees.
These are just a few of the ways you can utilize a blog to reach out to your website visitors and customers. Do not use a blog to bash your competition. This is one of the cardinal sins of blogging. We, consumers, get really tired of negative publicity. So, keep it positive and be consistent.
If you are still unsure if your company needs a blog you apparently skipped this entire article and went straight to the bottom hoping to find a summary. Well, here is your summary. Yes, you need a blog. If you are on board and are ready to implement a blog then we recommend using WordPress.
About the Author:
Ray Goins is an author and owner of www.stopdev.com. StopDev provides web design and online marketing tips.
Your online business is not a wild crazy idea, but a source of income. Trust the right people to design your website. Your 17 year old nephew may be able to create your website or you can get a free one from several services…they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites have planted the seeds to online success. Many of them are your competitors.
The problem is web designers’ focus on the technical aspects of the site. They don’t have a clue how to build a website that makes you a ton of money, drives floods of traffic, and gets you top placement on search engines.
Why Do You Have a Website?
The reason you have a website for your business, no matter what business you are in, is you want to rake in bundles of cash. Maybe not now, but definitely later, it should be bringing returns on your investment.
Your Website is Like Your Business
Make sure that your web designer owns a successful online business and knows how to run it.
Your sole purpose in having a website should be to use it as a marketing and communications tool. It is not there to be pretty. It should not be there to win awards. It is there to make you money. Even if you have a better product or service than your competitor, the one who attracts more prospects and customers – wins! Being the best at marketing is all that matters.
Marketing Online Is Completely Different Than Marketing Offline
All of the tools, techniques, communication, etc. in the online world are different than those offline. A very common mistake is to think because it works offline you can just put it on your website! It’s important to realize the reader of offline copy thinks and processes information in a different way than someone reading online copy. What works offline may be a complete flop online.
They are two different worlds. For example, online marketíng REQUIRES you to know how to get your site ranked high, very high, in the search engines like Google and Yahoo….so you routinely appear on the first page for the optimal search terms for your business.
Of course, this assumes you know how to find the optimal words for your business, your marketplace, your niche, etc. Just so you know, the “include all words” strategy has proven to be a total failure.
And, most designers and businesses do not know that SEO (search engine optimization) is not SEM (search engine marketing). If you do one and not the other, you will probably be very discouraged with your results.
Studies have shown that you need to be on the first page of search engine results to get enough people coming to your site. SEO and SEM are not optional for online success – they are mandatory!
Improve your ROI: Only Work with People Who Know Website and Online Marketing
When you are planning your financial future, you hire a financial planner or an attorney who specializes in that area of law. When you want plastic surgery you don’t go to a podiatrist, unless you want to end up with your nose looking like a foot.
Did you know that 99% of web design companies don’t know how to create online sites that actually market your products or services?
You need people who can help you with how to create “hot” products or services that your customers really want.
You need people who make it possible for you to have a “money tree” business. People who can produce money like it grows on trees. People who have the communication skills to capture the attention of, and “cash the order” with, your customers. Online or offline. (That means using multiple marketing channels and starting with the lowest cost which is online!)
You need people with real world experience as well as online experience that can combine the two for the benefit of…YOU. No one has the time to learn everything about their business, the internet, marketing, copywriting, finances and so on. That is why…
“The price of ignorance is paid forever!”
Successful entrepreneurs value all the real-world experience they can get. Where do they get it? By surrounding themselves with a team of experts, who can provide the knowledge, guidance and successful experience for a wide variety of businesses.
Always Remember Your Website is your Marketing Machine
It is all about driving people to your website. This is more than “being found” for the right search terms. This is about having a comprehensive strategy that links your offline and online marketing together to create leverage for your business and to get maximum results.
You need to be sure your online partner can:
Create a site that entices visitors to convert from information seekers to paying customers
Generate a stream of online and offline leads
Show you what functions of your business can be automated to save you dollars…and put those savíngs to good use…getting more customers
- Show you the secrets of capturing information and how to utilize it for easy access and follow up
- Show you how to make more sales with your existing customers
- Help you set up marketing campaigns that get real results and build customer loyalty
- Help you use marketing with email ethically and effectively
Seriously, if your web designer/dungeon master/graphic Zulu cannot do ALL of these things and more, FIRE them now. You are wasting time and money. And time is often worth more than money.
Test, Test, and Test Some More
If you really want online success, or even offline success, then you must understand the importance of successful marketing testing. It is Crucial.
Businesses that are wildly successful with their offline and online strategies are always rabid about testing and knowing how and what to test.
Track and Measure… Correctly
You want to know everything that is happening on your website, or not happening. All of that testing will do you no good if you are not measuring and tracking all of the data associated with it.
Here are some of the tracking measures you should be talking to your web designer/builder about. In fact, they should be talking to you about these things. If you have to bring them up, you are already in trouble, with a capital T.
- How many visitors are coming to the site
- How many of the visitors aren’t visitors (i.e. spiders, crawlers, etc. from search engines)
- How many visitors are new vs. old
- How long does each visitor stay on your site
- What does each visitor look at
- What graphics, words, pictures, etc. are generating the most responses
- Which search engines are getting you the best prospects
- Where else are your customers coming from
- How many pages does the visitor look at
- What are your website rankings
- How much money have you made from the average visitor
- Who are your biggest money-making customers
- If you use PPC, is it working and paying for itself
- Which links are bringing your visitors and are they converting to customers
- And so on
This is not a comprehensive listing, rather, it gives you an idea of how many things you could or should be tracking when it comes to your marketing online.
If you are like most people, you are thinking “there is no way I could remember all of that, much less do it.” You would be right. Remember, that is why we all need a team of experts around us to do the things we either don’t know or don’t have time for.
But, if you use these kinds of tools and tracking you will join the 1-2% of successful online businesses. You do want to make money with your website, right?
It is simple; your website should bring in more money than it costs to maintain it!
Some Final Thoughts
Today, you must be ONLINE with a WEBSITE to be successful. Research has shown that people are abandoning the yellow pages and many other ‘traditional’ forms of advertising. The internet is the #1 SOURCE for information on virtually every topic or subject you can imagine… and still growing rapidly.
It is as it has always been – survival of the fittest. Those businesses which combine their offline and online strategies to maximize their effectiveness are going to survive and thrive. The others will die. And in these times there will be more deaths than usual. You see it, the ‘for lease’ signs appearing everywhere, the ‘announcement’ each week of another big business failure, the empty spaces in office buildings.
The key to lasting success is to create lasting value. Turn transactions into relationships. In fact, the last sentence may be the most important and valuable one you read.
About The Author
Ajay Prasad is founder of Global Marketing Resources LLC, a co. that runs a number of ecommerce websites under it’s umbrella. Ajay’s functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMRWebTeam is an Orange County Website Design company that aims to develop an overall website strategy for your site.
I just installed windows live writer in my local machine. now we can write offline and post it when post is complete. I like this tool very good because we can see preview while editing. you can download Windows Live Writer from http://windowslivewriter.spaces.live.com/. you can include flicker digg and twitter feature while writing the post. I am very exited about windows live.
Its seems that Windows live have very promising feature for blogging and networking.
Following are the feature of Window Live Writer.
- New border treatments (including Instant Photo)
- Crop and tilt photos
- Insert multiple photos
- Toolbar alignment commands enabled for images
- Insert and upload Windows Live photo albums
- Insert and publish video to YouTube
- Additional spell checking languages: Arabic, Basque, Bulgarian, Catalan, Croatian, Czech, English (Australia), Estonian, Greek, Hebrew, Hungarian, Indonesian, Latvian, Lithuanian, Malay, Polish, Romanian, Russian, Slovak, Slovenian, Turkish, and Ukrainian
- Server-side tagging (for supported blogs)
- Type-down filtering in the Open dialog
- Twitter, Digg and Flickr Plug-ins
- Improved blog account setup
- Lightbox and Windows Live Spaces inline preview support
- Improved category control: adding categories, type-down filtering
- Tabbed view switching
- AutoLink glossary
- Smart quotes/typographic characters
- Word count
- Support for bidirectional languages (like Hebrew and Arabic)
- Tabs for view switching
- Updated look and feel