Extensive Knowledge: A SEO guru should have knowledge of SEO consulting, keyword analysis, content development and copywriting skills, link building and directory submission guidelines. Along with these technical skills, a SEO consultant needs to have a good idea about marketing and the latest developments in the SEO domain. Marketing skills also include research orientation, which will enable the consultant to gain valuable insight which can be translated into optimization tools.

Ability to take hard decisions: The top priority of a SEO consultant is marketing of the website. So the client has to be informed of changes in the website, which might not be very welcome. In such situations, the SEO consultant needs to get the changes done in a determined way. For example, informing a client that expensive Flash designs on the website have no use from a SEO point of view.

Good SEO Consultant

Customized services: It is rightly said ‘different strokes for different folks’, and this age old proverb holds true for internet marketing as well. No two websites are exactly the same, and so the SEO strategies used for them will also vary. A good SEO consultant will not use the same set of strategies for each client. Rather, the consultant should be able to analyze the unique requirements of the client and provide suitable, customized SEO solutions.

Business understanding: To be able to provide customized services, a SEO consultant must be curious about the client’s business and marketing goals. This drive to know and understand the client’s business shows that the SEO consultant is passionate about the uniqueness and challenges of each project. And the more the consultant understands your niche market; the superior will be his SEO solutions.

Prioritization: In SEO optimization, there is often a need to prioritize content over web aesthetics and long term goals over quick gains. An SEO consultant needs to be able to look at the client’s web pages and logically analyze the level of optimization of the content to come up with strategies. He needs to identify natural integration of keywords, keyword density and remove duplicate content from the text. The tone, choice of words and writing style should be geared towards relevant content, which can then be optimized, before putting the final strategies into action.

Transparency: There are SEO firms which use illegal black hat practices to promote websites and get quick results. SEO firms which use legal and credible practices are willing to share their plan of action with the client. They communicate the basic method and its intended results honestly and professionally to the client. Only those consultants who have something to hide remain furtive.

Pankaj Pandey’s expertise as an online marketing consultant and his prowess in custom website development has helped him reach the pinnacle of success, helping various web based businesses achieve success along the way.

• 82.9% of active Internet users watch video clips.
• About 1.2 lakh blogs are created every day.
• 72.8% of active Internet users read blogs.
• Technorati currently tracks 111 million blogs.
• 63.2% of active internet users visit a photo sharing site.
• 38.5% of active Internet users upload a clip to a video sharing website.
• There are more than 90 million users on facebook.

And that’s why companies are now striving to create a strong Internet presence for wider marketing of their products and services. However, content on the Internet can be created by anyone, including the users of business services and products.

Multiple avenues of publishing product reviews, and sharing experiences on the web, have led to the rise of user generated content (UGC) on the web. All companies have online user generated content about their business’ products and services, and these are crucial to their web reputation. Users can converge at various points on the web to share information, some of them being –

• Social networking sites such as Myspace, Facebook, and Orkut
• Media sharing platforms such as YouTube, iShare, Vimeo, and Flickr to upload photographs, audio files, and video clips.
• Knowledge sharing platforms such as Yahoo, eHow, and Wikipedia
• Blogs.
• Specialized Online Consumer Forums and discussion boards.
• Product Review Websites like Ripoffreport and Mouthshut.

The impact of negative and unfavorable user generated content is made exponentially larger through high levels of visibility, discoverability, and networking of these online points. There are many cases where negative online publicity has caused extensive damage to businesses. For example, Tata Consultancy Services has been accused of tax frauds, at a blog tcstaxfraud.blogspot.com/, which turns up in search engines and taints the name of the entire business. Similarly, Times of India, an Indian national daily, was criticized through a blog using the slogan ‘Slimes of India’. Reviews on Ripoff Reports such as “Helen Foundation took me for 4722.00 and said my insurance would pay it, but didn’t give me the bills” also affect the brand image of a business. As user generated content is unregulated, taking legal action against it can be unproductive. Such content is fragmented in nature, making it difficult to identify the author of the information.

A professional web reputation management consultant can counter negative publicity by using new approaches and strategies, such as peer friendly language, user controlled messages, SEO content creation, and dialogue. So, web reputation management services have become a business necessity to survive and succeed in the world of ecommerce. Only a professional firm can handle the negative publicity that your business may get and make sure that it has the minimum possible impact on the image of your brand.

It is true that the colours, design, logo and photos make an impression on the visitors of your website, but what is most important is the content of your website. The quality of the content on your website is truly a deciding factor for the success of your business, as your website is the first face of your company that a customer sees. And therefore, it is imperative that your website should speak for your company.

Content Is the King

How to make your content interesting to read, increase the hits and make it successful? Here are the secrets

Know your customer

The secret to quality content is to know exactly who is reading it. It is important to know your target audience and your website having exactly what they are looking for. Instead of just plainly inserting the keywords in your pages, make the content an interesting read and also make sure it aesthetically includes the keywords for the SEO. Make it interactive as customers like to have an upper hand on what they choose, and giving the customers the upper hand lets YOU have the upper hand without the customer knowing it.

Keep it short

Remember the KISS formula – Keep it short and simple. When a customer is doing a search in Google, you have only few seconds to make that first impression. So the maximum information you could give in minimum number of words would do the magic. You might have a lot to talk about your company, but knowing what to keep and what to delete is very important. Knowing which sentences would directly end up making the visitor a customer is an important aspect. After all, nobody has the time to go through pages with tonnes of information. It’s a fast paced world, remember?

Regular Updates

Next key is to regularly update your content. It is important to create fresh content regularly. Even if it is a small change, ensure you update the website weekly or even daily. Google loves a regularly updated website. Any content change would be helpful to bring it up in Google search.

Trust the experts

You have put all your time, effort and money in building up your business, but it is always good to leave the job to the people who do it best. There are several free websites available on the web offering free content, but there is nothing like creative and unique content which matches your business. Know that your content writers are experienced and would know exactly which words would boost your business. If good content could boost your business, bad content could kill it double fast. Therefore, choose the writers wisely. After all, a comma and a hyphen could change the whole meaning of a sentence.

A mantra for success- The content of your website is the primary tool you have to win customers, use it wisely.

Web reputation management(WRM) is gaining importance, as indicated by the World Economic Forum’s recognition of web reputation firms as an important entity in today’s scenario. A bad review by an irate customer, internet slandering campaigns by competitors, and negative feedback indicating consumer dissatisfaction could cause considerable damage to your business reputation.  In such a situation, you need to act fast by hiring professional search engine reputation management (SERM) consultants.

Web reputation management firms use a variety of strategies to prevent potentially harmful content about your business from showing up in the first pages of search engine results. Here are some of the benefits of using professional web reputation management services:

1. Building Positive Brand Image: During difficult times, a web reputation management firm can build positive blogs and websites for your company. By reducing the visibility of negative comments, creating a positive PR, and pushing positive information about you in the top search engine results, they promote a positive brand image. Their reputation management services will ensure that when potential clients do a background search of you and your company, they will find positive results.
2. Effective Monitoring - A professional web reputation management firm will monitor the information about your company in search engine result pages, social networking sites, and other web sphere content. They can track consumer opinion using search engine alerts, RSS feeders to track keywords, and conduct extensive research about the company’s internet presence. Through monitoring and extensive market research, they can quickly identify sites with negative user comments and deal with them effectively, so that they don’t turn up in the first few pages of search engine results.
3. Creating Content – The basic tenet of SEO is content creation. To combat negative feedback, web reputation management firms create positive content which are seen by search engines as more relevant and push down the other negative comments about your firm. SEO and web reputation management usually go hand in hand, so it is essential to hire a firm that has both the skills.
4. Other remedial measures – User generated content on the web impact the brand image of any business, be it an online company or a brick and mortar company. Brand management strategies cannot be limited to a few mechanical steps. Good web reputation management includes diverse measures such as social network profiling; blog, article and press release; and promotion of existing positive content. Formal take down requests and negotiations can also be used to remove negative content from the web.

Web reputation is a part of SEO itself but not all SEO firms have the expertise in this field. Only an experienced and competent firm can handle your web reputation effectively. And thus, selecting the right SEO firm gains paramount importance.

Don’t wait for a crisis to turn to web reputation management professionals. Do it right now. After all, as the saying goes, “the early bird catches the worm.”

Consumers have changed the way they view companies. In the past, consumers had a limited number of choices when purchasing goods and services. Before the web, consumers purchased goods and services from a local company or possibly through a catalog. The U.S. Census Bureau estimated that total e-commerce sales for 2009 were $134.9 billion. More and more people are signing on to the web to make purchases. This has provided a significant opportunity for businesses, especially small to medium size businesses. Think about it. If I wanted to buy a bicycle ten years ago I would have went to my local Wal-Mart to make the purchase. That’s not the case today. I can get online and search specifically for the bike I want. It could be that I end up making the purchase from a small bike shop in Minnesota and have it shipped to me. The web has increased the purchasing power of consumers. We now have more choices and are not limited to what our local companies can offer. You are probably thinking what does this have to do with whether or not my company should have a blog? Everything.

It is your responsibility to differentiate yourself from your competition. It is much more difficult to do this today. Not only do you have to compete with your local competition, but you also have to compete with businesses in other cities, states, and even other countries. One way you can differentiate yourself from your competitors is with a blog. Consumers want to feel good about their purchases. I will gladly pay $10, $25, or $50 extra to a business that I feel understands my circumstances and reaches me on a personal level. That is exactly what a blog is…personal. It could be that I chose to purchase my bike from the online company in Minnesota rather than my local Wal-Mart because the company in Minnesota spoke to me in a different way through a blog.

A blog creates a feeling with consumers that they are getting inside knowledge. It helps companies establish relationships with their customers, which by default leads to trust. Do you want to see an increase in online sales or see your website become a tool rather than an expense? Get on a personal level with your consumers.

Another reason you should have a blog is because it keeps your website updated with fresh content. Common sense tells us that people are not going to visit your website repeatedly if they see the same thing each time they visit. However, if your content is changing consistently they will continue to visit your website in order to remain informed. The opportunity to sale your products and services increases greatly with the more visits you have to your website and the longer people remain on your website.

Having a blog opens up so many avenues for companies. Think about the numerous ways you can keep your website visitors engaged through a blog.

1. Inform them of new products and services, or changes to existing products and services.
2. Offer online discounts and promotions to your blog readers.
3. Inform your readers of how your company is doing in relation to its’ goals and objectives.
4. Post articles regarding your company’s involvement in charity (consumers love this).
5. Post information about your employees.

These are just a few of the ways you can utilize a blog to reach out to your website visitors and customers. Do not use a blog to bash your competition. This is one of the cardinal sins of blogging. We, consumers, get really tired of negative publicity. So, keep it positive and be consistent.

If you are still unsure if your company needs a blog you apparently skipped this entire article and went straight to the bottom hoping to find a summary. Well, here is your summary. Yes, you need a blog. If you are on board and are ready to implement a blog then we recommend using WordPress.

About the Author:
Ray Goins is an author and owner of www.stopdev.com. StopDev provides web design and online marketing tips.

you are interested to read this post due to this odd title. this reason of odd title is surprise factor, whenever you got unusual topic you obviously go through and read  till the end of the post.

I am giving a practical example: you are visiting an e-commerce website where all the product listed there with best offers. if you got any odd offer like get 1000$ item in xx$  . you will go and find the details of offer. that offer is meant to surprise the visitor with strange offer.

You can also track open rate of emails with odd title. so you can get more response by sending odd titles in mails.

This surprise factor is major part of online viral marketing. this is a medium to distribute information to other.
if you want to surprise you visitor you need to do something odd. you can notice what viral campaign have odd stuff.
so following are some odd behaviors which you can try and see what response you will get. (note: do at your risk)

• Send  mail to friends with title “ignore this mail not worth reading”
• Tell your friend that you started drinking coconut water instead of beer and you feel amazing etc..

You can adopt similar  viral feature to gain your customer attention.

After my blog post like, how to get success online, how to get customer through website traffic. . .  Now i am tracking this odd title post hits and i will update my report soon.

image copyright: corbis

The problem is web designers’ focus on the technical aspects of the site. They don’t have a clue how to build a website that makes you a ton of money, drives floods of traffic, and gets you top placement on search engines.

Why Do You Have a Website?

The reason you have a website for your business, no matter what business you are in, is you want to rake in bundles of cash. Maybe not now, but definitely later, it should be bringing returns on your investment.

Your Website is Like Your Business

Make sure that your web designer owns a successful online business and knows how to run it.
Your sole purpose in having a website should be to use it as a marketing and communications tool. It is not there to be pretty. It should not be there to win awards. It is there to make you money. Even if you have a better product or service than your competitor, the one who attracts more prospects and customers – wins! Being the best at marketing is all that matters.

Marketing Online Is Completely Different Than Marketing Offline

All of the tools, techniques, communication, etc. in the online world are different than those offline. A very common mistake is to think because it works offline you can just put it on your website! It’s important to realize the reader of offline copy thinks and processes information in a different way than someone reading online copy. What works offline may be a complete flop online.

They are two different worlds. For example, online marketíng REQUIRES you to know how to get your site ranked high, very high, in the search engines like Google and Yahoo….so you routinely appear on the first page for the optimal search terms for your business.

Of course, this assumes you know how to find the optimal words for your business, your marketplace, your niche, etc. Just so you know, the “include all words” strategy has proven to be a total failure.

And, most designers and businesses do not know that SEO (search engine optimization) is not SEM (search engine marketing). If you do one and not the other, you will probably be very discouraged with your results.

Studies have shown that you need to be on the first page of search engine results to get enough people coming to your site. SEO and SEM are not optional for online success – they are mandatory!

Improve your ROI: Only Work with People Who Know Website and Online Marketing

When you are planning your financial future, you hire a financial planner or an attorney who specializes in that area of law. When you want plastic surgery you don’t go to a podiatrist, unless you want to end up with your nose looking like a foot.

Did you know that 99% of web design companies don’t know how to create online sites that actually market your products or services?

You need people who can help you with how to create “hot” products or services that your customers really want.

You need people who make it possible for you to have a “money tree” business. People who can produce money like it grows on trees. People who have the communication skills to capture the attention of, and “cash the order” with, your customers. Online or offline. (That means using multiple marketing channels and starting with the lowest cost which is online!)

You need people with real world experience as well as online experience that can combine the two for the benefit of…YOU. No one has the time to learn everything about their business, the internet, marketing, copywriting, finances and so on. That is why…

“The price of ignorance is paid forever!”

Successful entrepreneurs value all the real-world experience they can get. Where do they get it? By surrounding themselves with a team of experts, who can provide the knowledge, guidance and successful experience for a wide variety of businesses.

Always Remember Your Website is your Marketing Machine

It is all about driving people to your website. This is more than “being found” for the right search terms. This is about having a comprehensive strategy that links your offline and online marketing together to create leverage for your business and to get maximum results.
You need to be sure your online partner can:
Create a site that entices visitors to convert from information seekers to paying customers
Generate a stream of online and offline leads
Show you what functions of your business can be automated to save you dollars…and put those savíngs to good use…getting more customers

• Show you the secrets of capturing information and how to utilize it for easy access and follow up
• Show you how to make more sales with your existing customers
• Help you set up marketing campaigns that get real results and build customer loyalty
• Help you use marketing with email ethically and effectively

Seriously, if your web designer/dungeon master/graphic Zulu cannot do ALL of these things and more, FIRE them now. You are wasting time and money. And time is often worth more than money.

Test, Test, and Test Some More

If you really want online success, or even offline success, then you must understand the importance of successful marketing testing. It is Crucial.

Businesses that are wildly successful with their offline and online strategies are always rabid about testing and knowing how and what to test.

Track and Measure… Correctly

You want to know everything that is happening on your website, or not happening. All of that testing will do you no good if you are not measuring and tracking all of the data associated with it.
Here are some of the tracking measures you should be talking to your web designer/builder about. In fact, they should be talking to you about these things. If you have to bring them up, you are already in trouble, with a capital T.

• How many visitors are coming to the site
• How many of the visitors aren’t visitors (i.e. spiders, crawlers, etc. from search engines)
• How many visitors are new vs. old
• How long does each visitor stay on your site
• What does each visitor look at
• What graphics, words, pictures, etc. are generating the most responses
• Which search engines are getting you the best prospects
• Where else are your customers coming from
• How many pages does the visitor look at
• What are your website rankings
• How much money have you made from the average visitor
• Who are your biggest money-making customers
• If you use PPC, is it working and paying for itself
• Which links are bringing your visitors and are they converting to customers
• And so on

This is not a comprehensive listing, rather, it gives you an idea of how many things you could or should be tracking when it comes to your marketing online.

If you are like most people, you are thinking “there is no way I could remember all of that, much less do it.” You would be right. Remember, that is why we all need a team of experts around us to do the things we either don’t know or don’t have time for.

But, if you use these kinds of tools and tracking you will join the 1-2% of successful online businesses. You do want to make money with your website, right?

It is simple; your website should bring in more money than it costs to maintain it!

Some Final Thoughts

Today, you must be ONLINE with a WEBSITE to be successful. Research has shown that people are abandoning the yellow pages and many other ‘traditional’ forms of advertising. The internet is the #1 SOURCE for information on virtually every topic or subject you can imagine… and still growing rapidly.

It is as it has always been – survival of the fittest. Those businesses which combine their offline and online strategies to maximize their effectiveness are going to survive and thrive. The others will die. And in these times there will be more deaths than usual. You see it, the ‘for lease’ signs appearing everywhere, the ‘announcement’ each week of another big business failure, the empty spaces in office buildings.

The key to lasting success is to create lasting value. Turn transactions into relationships. In fact, the last sentence may be the most important and valuable one you read.

About The Author
Ajay Prasad is founder of Global Marketing Resources LLC, a co. that runs a number of ecommerce websites under it’s umbrella. Ajay’s functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMRWebTeam is an Orange County Website Design company that aims to develop an overall website strategy for your site.

Only having an amazing look website is not sufficient. Selling your product or service on your amazing website is admirable. We can get a website in a day but getting a customer through website will take lots of efforts.

Following are some basic step for success online.

How to get customer through web site traffic

Normally people think that having a good website is all you need to get tons of visitors. But getting traffic to your site takes hard work and conscientiousness and is not accomplished suddenly. Think about it this way – how are people supposed to know where to find your site if you don’t tell them? read previous article How to get customer through web site traffic

Show off

You need to show what you are selling you are expert in that field. Create a blog. Write articles on your services; educate visitor about your services, participate in forum activity. Join a relevant forum and answer the question of forum members include your website link in your signature. Above are some basic steps for how to show you are expert in your field.

Landing page customization

This is a very important step in which many online businesses have a tendency to forget. A landing page normally called home page is basically a page on your website which visitors go to first before getting to the meat of your product.

You are basically trying to pump up what you’re selling as much as you can before they get to it. This not only will increase sales but will also make sure people are reading what you have to say.

Wring pages should be focused around the keywords in which you are targeting for your specific position. For example, if you want to promote product X on you website highlight product X through your article, banner and it should be focused. Rather than highlight product Y. keep a separate landing page for product Y. don’t confuse your visitor.

Capturing visitor data

You can capture visitor data through following process.

• Product update information newsletter
• Newsletter on your article
• Signup for Promotional offers
• Survey and feedback

If you capture lots of visitor data you can covert that visitor to your customer.

Analysis visitor trends for optimizing your site.

You can use Google analytic to analyze customer trend on your website. You can check in which page customer stay long. Where visitors are exiting your website? What are there geographical locations?

Stability

You need to work on this process regularly if you want to succeed. These basic steps give you output after lots of effort when you give.

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View one very popular viral video from  source: http://www.worldsgreatestbusinessmind.com/20090329-Pankaj-Pandey-create.html.

You can see how this video is spreading world wide. for this time viral marketing is the biggest and successful media for marketing.

Following are some information about viral marketing.

Definition: Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Information

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.

content source: http://www.marketingterms.com/dictionary/viral_marketing/ you can find more article there.

• aboutorissa.com
• drishtimultimedia.com

My idea is to sell those domains but I have just tried AdSense for domain. The great feature of this product is free. Cash parking is not a good idea for me I am ready to sell those domains. If you are interested for above domains you can submit a comment on same post.

Following are detail of AdSense for domains. (Source: http://www.google.com/domainpark/)

AdSense for domains allows publishers with undeveloped domains to help users by providing relevant information including ads, links and search results.

With AdSense for domains, users can find relevant information rather than see empty pages or “page not found” errors. To ensure positive user experience and the quality of our network, these sites are monitored for policy compliance and prohibited from using text and images designed to confuse users.

AdSense for domains provides advertisers with additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

If you have undeveloped domains, then AdSense for domains can help your users. To get started, check out our setup instructions, and visit our Help Center for more information.

I will share my experience with this feature very soon.