How to gain nothing through online marketing?

42-21523633Are you amazed? after writing positive posts i am posting an odd article. You must be curious to know reason behind this post.

you are interested to read this post due to this odd title. this reason of odd title is surprise factor, whenever you got unusual topic you obviously go through and read  till the end of the post.

I am giving a practical example: you are visiting an e-commerce website where all the product listed there with best offers. if you got any odd offer like get 1000$ item in xx$  . you will go and find the details of offer. that offer is meant to surprise the visitor with strange offer.

You can also track open rate of emails with odd title. so you can get more response by sending odd titles in mails.

This surprise factor is major part of online viral marketing. this is a medium to distribute information to other.
if you want to surprise you visitor you need to do something odd. you can notice what viral campaign have odd stuff.
so following are some odd behaviors which you can try and see what response you will get. (note: do at your risk)

  • Send  mail to friends with title “ignore this mail not worth reading”
  • Tell your friend that you started drinking coconut water instead of beer and you feel amazing etc..

You can adopt similar  viral feature to gain your customer attention.

After my blog post like, how to get success online, how to get customer through website traffic. . :).  Now i am tracking this odd title post hits and i will update my report soon.

image copyright: corbis

When Should You Fire Your Website Designer

Your online business is not a wild crazy idea, but a source of income. Trust the right people to design your website. Your 17 year old nephew may be able to create your website or you can get a free one from several services…they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites have planted the seeds to online success. Many of them are your competitors.

The problem is web designers’ focus on the technical aspects of the site. They don’t have a clue how to build a website that makes you a ton of money, drives floods of traffic, and gets you top placement on search engines.

Why Do You Have a Website?

The reason you have a website for your business, no matter what business you are in, is you want to rake in bundles of cash. Maybe not now, but definitely later, it should be bringing returns on your investment.

Your Website is Like Your Business

Make sure that your web designer owns a successful online business and knows how to run it.
Your sole purpose in having a website should be to use it as a marketing and communications tool. It is not there to be pretty. It should not be there to win awards. It is there to make you money. Even if you have a better product or service than your competitor, the one who attracts more prospects and customers – wins! Being the best at marketing is all that matters.

Marketing Online Is Completely Different Than Marketing Offline

All of the tools, techniques, communication, etc. in the online world are different than those offline. A very common mistake is to think because it works offline you can just put it on your website! It’s important to realize the reader of offline copy thinks and processes information in a different way than someone reading online copy. What works offline may be a complete flop online.

They are two different worlds. For example, online marketíng REQUIRES you to know how to get your site ranked high, very high, in the search engines like Google and Yahoo….so you routinely appear on the first page for the optimal search terms for your business.

Of course, this assumes you know how to find the optimal words for your business, your marketplace, your niche, etc. Just so you know, the “include all words” strategy has proven to be a total failure.

And, most designers and businesses do not know that SEO (search engine optimization) is not SEM (search engine marketing). If you do one and not the other, you will probably be very discouraged with your results.

Studies have shown that you need to be on the first page of search engine results to get enough people coming to your site. SEO and SEM are not optional for online success – they are mandatory!

Improve your ROI: Only Work with People Who Know Website and Online Marketing

When you are planning your financial future, you hire a financial planner or an attorney who specializes in that area of law. When you want plastic surgery you don’t go to a podiatrist, unless you want to end up with your nose looking like a foot.

Did you know that 99% of web design companies don’t know how to create online sites that actually market your products or services?

You need people who can help you with how to create “hot” products or services that your customers really want.

You need people who make it possible for you to have a “money tree” business. People who can produce money like it grows on trees. People who have the communication skills to capture the attention of, and “cash the order” with, your customers. Online or offline. (That means using multiple marketing channels and starting with the lowest cost which is online!)

You need people with real world experience as well as online experience that can combine the two for the benefit of…YOU. No one has the time to learn everything about their business, the internet, marketing, copywriting, finances and so on. That is why…

The price of ignorance is paid forever!

Successful entrepreneurs value all the real-world experience they can get. Where do they get it? By surrounding themselves with a team of experts, who can provide the knowledge, guidance and successful experience for a wide variety of businesses.

Always Remember Your Website is your Marketing Machine

It is all about driving people to your website. This is more than “being found” for the right search terms. This is about having a comprehensive strategy that links your offline and online marketing together to create leverage for your business and to get maximum results.
You need to be sure your online partner can:
Create a site that entices visitors to convert from information seekers to paying customers
Generate a stream of online and offline leads
Show you what functions of your business can be automated to save you dollars…and put those savíngs to good use…getting more customers

  • Show you the secrets of capturing information and how to utilize it for easy access and follow up
  • Show you how to make more sales with your existing customers
  • Help you set up marketing campaigns that get real results and build customer loyalty
  • Help you use marketing with email ethically and effectively

Seriously, if your web designer/dungeon master/graphic Zulu cannot do ALL of these things and more, FIRE them now. You are wasting time and money. And time is often worth more than money.

Test, Test, and Test Some More

If you really want online success, or even offline success, then you must understand the importance of successful marketing testing. It is Crucial.

Businesses that are wildly successful with their offline and online strategies are always rabid about testing and knowing how and what to test.

Track and Measure… Correctly

You want to know everything that is happening on your website, or not happening. All of that testing will do you no good if you are not measuring and tracking all of the data associated with it.
Here are some of the tracking measures you should be talking to your web designer/builder about. In fact, they should be talking to you about these things. If you have to bring them up, you are already in trouble, with a capital T.

  • How many visitors are coming to the site
  • How many of the visitors aren’t visitors (i.e. spiders, crawlers, etc. from search engines)
  • How many visitors are new vs. old
  • How long does each visitor stay on your site
  • What does each visitor look at
  • What graphics, words, pictures, etc. are generating the most responses
  • Which search engines are getting you the best prospects
  • Where else are your customers coming from
  • How many pages does the visitor look at
  • What are your website rankings
  • How much money have you made from the average visitor
  • Who are your biggest money-making customers
  • If you use PPC, is it working and paying for itself
  • Which links are bringing your visitors and are they converting to customers
  • And so on

This is not a comprehensive listing, rather, it gives you an idea of how many things you could or should be tracking when it comes to your marketing online.

If you are like most people, you are thinking “there is no way I could remember all of that, much less do it.” You would be right. Remember, that is why we all need a team of experts around us to do the things we either don’t know or don’t have time for.

But, if you use these kinds of tools and tracking you will join the 1-2% of successful online businesses. You do want to make money with your website, right?

It is simple; your website should bring in more money than it costs to maintain it!

Some Final Thoughts

Today, you must be ONLINE with a WEBSITE to be successful. Research has shown that people are abandoning the yellow pages and many other ‘traditional’ forms of advertising. The internet is the #1 SOURCE for information on virtually every topic or subject you can imagine… and still growing rapidly.

It is as it has always been – survival of the fittest. Those businesses which combine their offline and online strategies to maximize their effectiveness are going to survive and thrive. The others will die. And in these times there will be more deaths than usual. You see it, the ‘for lease’ signs appearing everywhere, the ‘announcement’ each week of another big business failure, the empty spaces in office buildings.

The key to lasting success is to create lasting value. Turn transactions into relationships. In fact, the last sentence may be the most important and valuable one you read.

About The Author
Ajay Prasad is founder of Global Marketing Resources LLC, a co. that runs a number of ecommerce websites under it’s umbrella. Ajay’s functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMRWebTeam is an Orange County Website Design company that aims to develop an overall website strategy for your site.

How to succeed online?

How to succeed online?Only having an amazing look website is not sufficient. Selling your product or service on your amazing website is admirable. We can get a website in a day but getting a customer through website will take lots of efforts.

Following are some basic step for success online.

How to get customer through web site traffic

Normally people think that having a good website is all you need to get tons of visitors. But getting traffic to your site takes hard work and conscientiousness and is not accomplished suddenly. Think about it this way – how are people supposed to know where to find your site if you don’t tell them? read previous article How to get customer through web site traffic

Show off

You need to show what you are selling you are expert in that field. Create a blog. Write articles on your services; educate visitor about your services, participate in forum activity. Join a relevant forum and answer the question of forum members include your website link in your signature. Above are some basic steps for how to show you are expert in your field.

Landing page customization

This is a very important step in which many online businesses have a tendency to forget. A landing page normally called home page is basically a page on your website which visitors go to first before getting to the meat of your product.

You are basically trying to pump up what you’re selling as much as you can before they get to it. This not only will increase sales but will also make sure people are reading what you have to say.

Wring pages should be focused around the keywords in which you are targeting for your specific position. For example, if you want to promote product X on you website highlight product X through your article, banner and it should be focused. Rather than highlight product Y. keep a separate landing page for product Y. don’t confuse your visitor.

Capturing visitor data

You can capture visitor data through following process.

  • Product update information newsletter
  • Newsletter on your article
  • Signup for Promotional offers
  • Survey and feedback

If you capture lots of visitor data you can covert that visitor to your customer.

Analysis visitor trends for optimizing your site.

You can use Google analytic to analyze customer trend on your website. You can check in which page customer stay long. Where visitors are exiting your website? What are there geographical locations?

Stability

You need to work on this process regularly if you want to succeed. These basic steps give you output after lots of effort when you give.

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Art Of Viral Marketing: Worlds Greatest Business Mind award

In my opinion worlds greatest business mind hunt is Viral Marketing.

View one very popular viral video from  source: http://www.worldsgreatestbusinessmind.com/20090329-Pankaj-Pandey-create.html.

You can see how this video is spreading world wide. for this time viral marketing is the biggest and successful media for marketing.

Following are some information about viral marketing.

Definition: Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Information

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.

content source: http://www.marketingterms.com/dictionary/viral_marketing/ you can find more article there.

Free cash parking from Google

I am holding few domains which I am not using from long time and investing on every year. Following are the domains.

My idea is to sell those domains but I have just tried AdSense for domain. The great feature of this product is free. Cash parking is not a good idea for me I am ready to sell those domains. If you are interested for above domains you can submit a comment on same post.

Following are detail of AdSense for domains. (Source: http://www.google.com/domainpark/)

AdSense for domains allows publishers with undeveloped domains to help users by providing relevant information including ads, links and search results.

With AdSense for domains, users can find relevant information rather than see empty pages or “page not found” errors. To ensure positive user experience and the quality of our network, these sites are monitored for policy compliance and prohibited from using text and images designed to confuse users.

AdSense for domains provides advertisers with additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

If you have undeveloped domains, then AdSense for domains can help your users. To get started, check out our setup instructions, and visit our Help Center for more information.

I will share my experience with this feature very soon.