Check out the latest video featuring 4 Non-Asian Artists from 4 different countries collaborating together singing this simple, beautiful, Bhangra Song.
This is the first ever Bhangra video which has been shoot in the 3 different Countries (England, Denmark & Finland) and sung by 4 different NON Asian Artists. Being released for charity on Sat 3rd July at the Music Builds Bridges International Festival, Birmingham.
The song features:
Dhol Blaster – King G.Mall
Anita Lerche – Yaz Alexander – Kiureli Sammallahti – Skibu
SimplyBhangra.com – Home of Bhangra Online
You can see how this video is spreading world wide. for this time viral marketing is the biggest and successful media for marketing.
Following are some information about viral marketing.
Definition: Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.
content source: http://www.marketingterms.com/dictionary/viral_marketing/ you can find more article there.
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