Web marketing is the cornerstone of successful business marketing. One key component of web marketing is the search engine ranking and internet presence of the business’ website. This realization urges businesses to hire professional SEO consultants to manage the internet marketing of their website. However, simply hiring a SEO consultant is not enough. You need to ensure that the firm is capable of providing world class services as well. To do that, look for business practices that are the mark of an excellent SEO service provider. Some of these qualities are:
Extensive Knowledge: A SEO guru should have knowledge of SEO consulting, keyword analysis, content development and copywriting skills, link building and directory submission guidelines. Along with these technical skills, a SEO consultant needs to have a good idea about marketing and the latest developments in the SEO domain. Marketing skills also include research orientation, which will enable the consultant to gain valuable insight which can be translated into optimization tools.
Ability to take hard decisions: The top priority of a SEO consultant is marketing of the website. So the client has to be informed of changes in the website, which might not be very welcome. In such situations, the SEO consultant needs to get the changes done in a determined way. For example, informing a client that expensive Flash designs on the website have no use from a SEO point of view.
Good SEO Consultant
Customized services: It is rightly said ‘different strokes for different folks’, and this age old proverb holds true for internet marketing as well. No two websites are exactly the same, and so the SEO strategies used for them will also vary. A good SEO consultant will not use the same set of strategies for each client. Rather, the consultant should be able to analyze the unique requirements of the client and provide suitable, customized SEO solutions.
Business understanding: To be able to provide customized services, a SEO consultant must be curious about the client’s business and marketing goals. This drive to know and understand the client’s business shows that the SEO consultant is passionate about the uniqueness and challenges of each project. And the more the consultant understands your niche market; the superior will be his SEO solutions.
Prioritization: In SEO optimization, there is often a need to prioritize content over web aesthetics and long term goals over quick gains. An SEO consultant needs to be able to look at the client’s web pages and logically analyze the level of optimization of the content to come up with strategies. He needs to identify natural integration of keywords, keyword density and remove duplicate content from the text. The tone, choice of words and writing style should be geared towards relevant content, which can then be optimized, before putting the final strategies into action.
Transparency: There are SEO firms which use illegal black hat practices to promote websites and get quick results. SEO firms which use legal and credible practices are willing to share their plan of action with the client. They communicate the basic method and its intended results honestly and professionally to the client. Only those consultants who have something to hide remain furtive.
You have your flashy website ready, but the hits are very low. Have you thought why?
It is true that the colours, design, logo and photos make an impression on the visitors of your website, but what is most important is the content of your website. The quality of the content on your website is truly a deciding factor for the success of your business, as your website is the first face of your company that a customer sees. And therefore, it is imperative that your website should speak for your company.
Content Is the King
How to make your content interesting to read, increase the hits and make it successful? Here are the secrets
Know your customer
The secret to quality content is to know exactly who is reading it. It is important to know your target audience and your website having exactly what they are looking for. Instead of just plainly inserting the keywords in your pages, make the content an interesting read and also make sure it aesthetically includes the keywords for the SEO. Make it interactive as customers like to have an upper hand on what they choose, and giving the customers the upper hand lets YOU have the upper hand without the customer knowing it.
Keep it short
Remember the KISS formula – Keep it short and simple. When a customer is doing a search in Google, you have only few seconds to make that first impression. So the maximum information you could give in minimum number of words would do the magic. You might have a lot to talk about your company, but knowing what to keep and what to delete is very important. Knowing which sentences would directly end up making the visitor a customer is an important aspect. After all, nobody has the time to go through pages with tonnes of information. It’s a fast paced world, remember?
Next key is to regularly update your content. It is important to create fresh content regularly. Even if it is a small change, ensure you update the website weekly or even daily. Google loves a regularly updated website. Any content change would be helpful to bring it up in Google search.
Trust the experts
You have put all your time, effort and money in building up your business, but it is always good to leave the job to the people who do it best. There are several free websites available on the web offering free content, but there is nothing like creative and unique content which matches your business. Know that your content writers are experienced and would know exactly which words would boost your business. If good content could boost your business, bad content could kill it double fast. Therefore, choose the writers wisely. After all, a comma and a hyphen could change the whole meaning of a sentence.
A mantra for success- The content of your website is the primary tool you have to win customers, use it wisely.
Often, the resources available for a project are not enough to do justice to the client. Lack of time, resources and other commitments may make it impossible for you to do the job, no matter how much you may want to. Ethically, in such situations, it is in the client’s and well as your best interest to say ‘no’ and not accept the work.
Given the focus of businesses on building a bigger client base, usually they shy away from saying ‘no’ to the client. Often, they don’t even realize that they are overburdened. It is tempting for businesses to take on the client’s project and hope that it somehow gets done in time. They are blinded by money or the fear of losing valuable customers.
When it is essential to say ‘no’ to client, businesses need to do so in a diplomatic way to avoid jeopardizing long term business relations with the client. Here are some practical ways to do so:
- Do not respond immediately to a client’s request. Give it some thought, check your work schedule and then come up with a realistic work completion plan, before you take on the project.
- Respond clearly and politely, so that the client understands that you won’t be able to work on the project. Explain the reasons because of which you will not be able to work on the project. This will help the clients to better understand why you are refusing the project. For example, saying “I wish I could say yes. Unfortunately, because of the current work load, I can’t complete the project effectively and on time. So, I am forced to say no to your project.” sounds better than simply saying “I cannot take this project.” Avoid using negative or offensive expressions, such as ‘It is unreasonable …” or “It is impossible to …”. Use positive language when responding to a client. Saying “We’d love to do this project, however …” is a gentle way of declining the client’s project.
- Always give alternatives to the client – Keep a waiting list, and let your clients know when you will be free to work on their project. Give them a clear waiting time, such as one week or one month, and an approximate date on which you can begin work on their project.
- Provide recommendations – In case you do not have the expertise or resources to do the project, let the clients know that they have the wrong person. If possible, recommend other professionals who can do it. Sometimes, a client might be in a hurry or under pressure, and need the services immediately. A recommendation of alternative service providers will not only help the clients but in the long run, it will also strengthen your business relations with them.
We believe you don’t start the design of a new or revised website by sitting down with the designer and coder of the website. Rather, we recommend you review the approaches, ideas, processes and other methods listed below to determine if they apply to your situation.
Think about your audience. Are they looking for immediate answers and solutions? We bet they are. Most likely these visitors to your website are very much like you. Chances are you use the Internet more than other types of media to search for information. If a web page doesn’t “grab your interest” within 8 – 10 seconds after landing on it… you move on!
As a “first step” we suggest that you start by reviewing the questions listed below. We are convinced that once you get to the last question… you will have a list of action items identified that will greatly improve the productivity of your current website. The success or failure of the site and/or business may very well depend upon the decisions you make after reading these questions
What Do You Know About Your Clients and Prospects State of Mind?
When visitors land on your website, they have very little time to read what you say. They have a need for information or a product and don’t want to listen or read verbose descriptions and comments. You have about 8 seconds to engage them and get them to take action. Do most visitors land on your website wanting:
- a “quick fix”,
- a bargain,
- a large selection,
- or a telephone call, etc.?
It is imperative to know the answers to these and many other questions BEFORE you design the pages within your website.
Do You Make Website Visitors Feel You Can Satisfy Their Wants and Needs?
Landing on any page within your website [especially the Homepage] must make the visitor know that you understand their needs, business, wants, and desires. The more you put yourself into the “mindset” of the website visitor, the better chance you have of converting their visit into something you want to happen i.e. buy, complete a contact us form, bookmark the page, pick up the phone and call you or any other method of measurable conversion.
What Approach Do You Take When Developing Pages Within Your Website?
What do you think you would want from your website if you were the prospective visitor or client? Assume you don’t know as much information as you want in order to make an informed decision. Talk to these visitors in a language they will understand. If visitors want more insight or information, tell them to click on the more info link or give you a call. They will follow your direction ONLY if you have built some level of trust or understanding.
What are You “Selling” to the Website Visitor?
Are you focused on telling them about your product or service or are you making them understand that choosing your firm will deliver that special feeling they are seeking by making the purchase? Are you sure that you made the visitor know that you understand their needs, wants, problems, etc.? What techniques did you implement to get your points across?
How are You Going to Get the Visitor to Stop and Think About Your Service or Product?
Remember… they are ready to pass by your website in a blink of an eye. What are you going to do to engage them? The answer you come up with will be critical to the success you have in gaining their confidence enough to buy or call you. Make sure what you say is NOT the same old thing they are used to seeing or reading on other websites. Be boring and you lose! Address the issues that appeal to the visitor and they WILL STOP! This is hard work… but worth the effort.
What Kind of “Call to Action” Statements are You Placing on Your Website?
Turning a visitor into a prospect or client is one of the most critical actions of your website. How will you engage them? Once they know that you understand their needs and wants, they are more inclined to follow your CTA direction. Call to Action statements are critical to the success of any website’s conversion. Guide them in a manner that is more telling, rather than selling. Don’t be afraid to be assertive.
How Does Your Website Address the “Who Are We” Issue?
Again, it is about making the website visitor feel confident that they are choosing a reputable firm or organization with which to do business. They need to read about your success. This can be done by exhibiting your affiliation with associations, awards won, satisfied client statements, client success stories, examples of your work, etc. Show them you are a “player” in your industry.
Are You Prepared to Answer: “What Makes You Different”?
What have clients and prospects said about you and your company? Have they applauded you for your approach to doing business? Did they say you made them feel like you understood their needs and wants? Think back to the reasons clients buy from you. How did you meet their needs and wants? Give your prospective clients reasons to do business with your firm.
A final thought…
Make it your primary goal to understand the potential client. Look at your website through that client’s perspective. Who are they? What makes them different? What do they individually want and need? Be informative… do more telling than selling. They will “get it” and appreciate that you have made them an educated buyer. Finally, tell them what you want them to do next. Get them to take the first step and be ready to deliver on the expectations you have set throughout your website!
Finally, be sure to hire Internet marketing professionals to do the job if you don’t have the capabilities in-house. Too much is at stake to leave this part of your business to chance! We are pleased to provide you the insightful comments contained herein.
About The Author
We have 11 years of Internet marketing experience re building successful website promotíon programs and meeting the challenges of appealing to today’s Internet visitor in the current economic environment. Call us at 631-423-0815 for further discussion on how we might be able to assist you and your team or to review the Full list of PDF documents on Internet Marketing and Conversion techniques.InternetConsultingAndCoaching.com
Are you amazed? after writing positive posts i am posting an odd article. You must be curious to know reason behind this post.
you are interested to read this post due to this odd title. this reason of odd title is surprise factor, whenever you got unusual topic you obviously go through and read till the end of the post.
I am giving a practical example: you are visiting an e-commerce website where all the product listed there with best offers. if you got any odd offer like get 1000$ item in xx$ . you will go and find the details of offer. that offer is meant to surprise the visitor with strange offer.
You can also track open rate of emails with odd title. so you can get more response by sending odd titles in mails.
This surprise factor is major part of online viral marketing. this is a medium to distribute information to other.
if you want to surprise you visitor you need to do something odd. you can notice what viral campaign have odd stuff.
so following are some odd behaviors which you can try and see what response you will get. (note: do at your risk)
- Send mail to friends with title “ignore this mail not worth reading”
- Tell your friend that you started drinking coconut water instead of beer and you feel amazing etc..
You can adopt similar viral feature to gain your customer attention.
After my blog post like, how to get success online, how to get customer through website traffic. . :). Now i am tracking this odd title post hits and i will update my report soon.
image copyright: corbis
Any website is useless without traffic. But only traffic is not the key of success. I am sharing my personal experience. I have designed and developed a very attractive website of one of my customer and the website traffic is quite high but when I analyze the traffic source I found only 5% of traffic is targeted. 90% of traffic comes due to unique design of website. That website is listed is lots of CSS gallery. I know it’s also an achievement as designer but that will not work for my customer business. Major traffic source is from China but website target is USA marketplace.
What to do next? Here are the answers.
Following are some basic checklist you need to identify first.
- Find your competitor and their keywords.
- Focusing on generic keywords that gain an enormous number of searches, but which also have an enormous amount of competition is usually not worth it unless the keyword is highly likely to provide you with converting traffic, and unless you have a very big marketing budget. Identify your main keywords. i.e.; your product is soap, your target area is Ghana, if you are targeting pet soap you competition is too high. You can modify your keyword like, Pet soap Ghana, Herbal Pet soap Ghana etc.
- Do a research or read research on your industry.
- Research on popular keywords. A luxury second hand car dealer, for example, may only want to include the words ‘pre-owned automobiles’ on their web site, and not ‘used cars’. The fact that thousands of people are searching for a used car, and very few are searching for a preowned automobile needs to be communicated. You can use following keywords tool to research on keywords.
- Yahoo Panama Keyword Tool
- Google Keyword Tool, traffic estimator, Webmaster Tools; Google Suggest and Google Trends
- MSN Keyword Forecast
- Keyword Discovery
Wow! I got the keywords for my business what to do next?
Where to use Keywords?
Following are useful tips for using your keywords smartly.
- Use keyword in your website url.
- Title tags
- meta tags
- anchor texts in incoming links
- Smartly use keywords on your contents.
- Tag your blog article with your keywords.
Due to copyright claim post is republished. I am not a professional writer so excuse for my language error.